Twitter: @fabriziosa1erno
The UFC, being the multi-billion-dollar company that it is, needs no lesson on driving-in sales. With almost every pay-per-view promotion that UFC President Dana White conjures up, the public is intrigued to watch the end result. By elevating well-known athletes like Ronda Rousey, Nate Diaz, Chris Weidman, and, of course, Conor McGregor, the UFC has been a force to be reckoned with in the fighting world. While the success of the brand cannot be pinpointed to one individual, UFC certainly carried the wave of energy McGregor brought with him when was booked to fight. But by being out of fighting for a little over a year, does McGregor still have the spirit to get back and compete in the octagon.
Conor is the main guy for UFC and any belt he wants he would go for. Whether he has to gain or lose weight, he takes on the challenge and gives the paying customers what they want. Take the "mega-fight" between him and Floyd Mayweather for example. McGregor and Mayweather were going back and fourth taking shots at each other during the media tour, but critics just laughed. Many thought that the fight was a “money grab” and wasn’t going to be competitive at all. But in my opinion, McGregor competed, looked strong in the beginning and was a decent matchup for Mayweather.
The UFC, being the multi-billion-dollar company that it is, needs no lesson on driving-in sales. With almost every pay-per-view promotion that UFC President Dana White conjures up, the public is intrigued to watch the end result. By elevating well-known athletes like Ronda Rousey, Nate Diaz, Chris Weidman, and, of course, Conor McGregor, the UFC has been a force to be reckoned with in the fighting world. While the success of the brand cannot be pinpointed to one individual, UFC certainly carried the wave of energy McGregor brought with him when was booked to fight. But by being out of fighting for a little over a year, does McGregor still have the spirit to get back and compete in the octagon.
Conor is the main guy for UFC and any belt he wants he would go for. Whether he has to gain or lose weight, he takes on the challenge and gives the paying customers what they want. Take the "mega-fight" between him and Floyd Mayweather for example. McGregor and Mayweather were going back and fourth taking shots at each other during the media tour, but critics just laughed. Many thought that the fight was a “money grab” and wasn’t going to be competitive at all. But in my opinion, McGregor competed, looked strong in the beginning and was a decent matchup for Mayweather.
Since that fight ended and McGregor cashed-in his sizable check, he has taken a step back and been living his best life ever since. In early April, there were rumblings that McGregor was competitively training again and working to schedule a UFC fight with Khabib Nurmagomedov. But on April 5, during promotional appearances for UFC 223, McGregor and an entourage of about 20 others were let into the Barclays Center by members of the promotion team. It went downhill from there, as McGregor appeared to confront Nurmagomedov, who was on a bus leaving the arena. McGregor allegedly ran past the moving bus to grab a metal equipment dolly, which he then hurled at the bus's window before trying to throw other objects in the vicinity.
White said there was a warrant out for McGregor's arrest. McGregor and others involved initially fled the arena after the incident, but would turn himself in that night. McGregor was charged with three counts of assault and one count of criminal mischief. He was released on $50,000 bail and has no travel restrictions.
Clearly, McGregor let his emotions get the best of him with this incident, and now it's uncertain if a opportunity to compete in the octagon will be available in his near future. The UFC not having McGregor as a headliner is certainty hurtful to it's brand, as fans across the globe love this man. The braggadocios and loud-mouth nature of McGregor during press runs gets UFC fans riled-up and and excited to purchase the fight. All that translates into sales for White and help the brand stay prominent.
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